000 -LEADER |
fixed length control field |
00483nam a22001817a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230207142513.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210702b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070600910 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 COO |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cooper, Donald R. |
245 ## - TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
concepts and cases. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi : |
Name of publisher, distributor, etc. |
Tata McGraw Hill, |
Date of publication, distribution, etc. |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxii, 771 p. : |
Dimensions |
23 cm. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Schindler, Pamela S. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
MBA BOOKS |