000 -LEADER |
fixed length control field |
00733nam a22002537a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210826040517.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210226b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749478438 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 RYA |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Ryan, Damian. |
245 ## - TITLE STATEMENT |
Title |
Understanding digital marketing : |
Remainder of title |
marketing strategies for engaging the digital generation. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Kogan Page Limited, |
Date of publication, distribution, etc. |
2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxvi,418 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |