000 -LEADER |
fixed length control field |
00531nam a22001937a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210217085203.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210217b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130276618 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 KER |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A. |
245 ## - TITLE STATEMENT |
Title |
Strategic marketing problems : |
Remainder of title |
cases and comments. |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Jersey : |
Name of publisher, distributor, etc. |
Prentice Hall, Inc, |
Date of publication, distribution, etc. |
2001. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 729 p. : |
Other physical details |
Includes index. ; |
Dimensions |
27 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |