000 -LEADER |
fixed length control field |
00549nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200408034255.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200408b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
025612812X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 MCC |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mccarthy, E. Jerome. |
245 ## - TITLE STATEMENT |
Title |
Basic marketing : |
Remainder of title |
a global-managerial approach. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
USA : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
1975. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 866 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Shapiro, Stanley J. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |