000 -LEADER |
fixed length control field |
00961cam a2200265 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210210053439.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
980403s1997 enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750632852 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 PIE |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Piercy, Nigel. |
245 10 - TITLE STATEMENT |
Title |
Market-led strategic change : |
Remainder of title |
transforming the process of going to market. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
Date of publication, distribution, etc. |
1997. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 665 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
490 1# - SERIES STATEMENT |
Series statement |
The marketing series. Professional development |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Marketing series (London, England). |
Name of part/section of a work |
Professional development. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1117/98135256-d.html |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
2 |
e |
ncip |
f |
19 |
g |
y-gencatlg |