000 -LEADER |
fixed length control field |
01131cam a22003014a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210215052940.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
011005s2002 mauab b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0072409479 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071121102 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 PER |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D. |
245 10 - TITLE STATEMENT |
Title |
Basic marketing : |
Remainder of title |
a global-managerial approach. |
250 ## - EDITION STATEMENT |
Edition statement |
14th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2002. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxii, 815 p. : |
Other physical details |
col. ill., maps ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
500 ## - GENERAL NOTE |
General note |
A variety of multi-media instructional aids, including a Web site, are available to support the text. |
500 ## - GENERAL NOTE |
General note |
Includes bibiliographical references (p. 754-810) and indexes. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
20 |
g |
y-gencatlg |