000 -LEADER |
fixed length control field |
00564nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210209050927.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210209b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780130337160 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 MAL |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K. |
245 ## - TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
an applied orientation. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Jersy : |
Name of publisher, distributor, etc. |
Pearson Education, |
Date of publication, distribution, etc. |
2004. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxix, 713 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |