GCBS Library

The marketing paradigm : (Record no. 5478)

000 -LEADER
fixed length control field 00555nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210210051213.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210208b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538844949
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Messinger, Paul R.
245 ## - TITLE STATEMENT
Title The marketing paradigm :
Remainder of title a guide for general managers.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA :
Name of publisher, distributor, etc. South-Western,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 237 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          GCBS Library GCBS Library PINK BOOK 02/08/2021   658.8 MES A06438 02/08/2021 02/08/2021 Books
          GCBS Library GCBS Library PINK BOOK 02/10/2021   658.8 MES A06437 02/10/2021 02/10/2021 Books
NEW ARRIVALS
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results Stillness is the key : An ancient strategy for modern life. Relentless : from good to great to unstoppable. Six thinking hats Make your bed : little things that can change your life and maybe the world Interviewing : bonus included! 37 ways to have unstoppable confidence in your interview. The little big small business book Fail until you don't : fight, grind,repeat Rising Strong. if we are brave enough, aften enough, we will fall Talking to strangers The life changing magic of tidying Conversational Intelligence : how great leaders Build Trust and get extraordinary results Wiley interpretation and application of IFRS standards Business,government,and society : a managerial perspective Complete Business Statistics Applying IFRS Standards Integrated retail management : Indian adaptation Thinkertoys : a handbook of creative-thinking techniques Business statistics : using excel Principles of microeconomics International human resource management Business statistics Finance for nonfinancial managers Corporate Finance Quantitative analysis for management Management and cost accounting : tools and concepts in a central european context. Human resource management


© 2021, All rights reserved, Gedu College of Business Studies Library
Royal University of Bhutan (RUB)
Telephone: +975-05-282212