Principles of marketing (Record no. 430)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200518103922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200406b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865611 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India: |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. ltd., |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 701 p. : |
| Other physical details | ill. ; |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GCBS Library | GCBS Library | Management Theory and Practice | 04/06/2020 | 3 | 658.8 KOT | A018095 | 08/21/2025 | 08/11/2025 | 04/06/2020 | Essential Text | ||||||
| GCBS Library | GCBS Library | Management Theory and Practice | 04/07/2020 | 5 | 658.8 KOT | A018093 | 10/02/2023 | 09/13/2023 | 04/07/2020 | Essential Text | 0.00 | |||||
| GCBS Library | GCBS Library | Management Theory and Practice | 04/07/2020 | 5 | 658.8 KOT | A018094 | 08/22/2025 | 08/08/2025 | 04/07/2020 | Essential Text | 0.00 | |||||
| GCBS Library | GCBS Library | Management Theory and Practice | 04/07/2020 | 5 | 658.8 KOT | A018096 | 09/06/2024 | 08/21/2024 | 04/07/2020 | Essential Text | 0.00 | |||||
| GCBS Library | GCBS Library | Management Theory and Practice | 04/07/2020 | 4 | 658.8 KOT | A018097 | 09/24/2025 | 08/26/2025 | 04/07/2020 | Essential Text | 0.00 | |||||
| GCBS Library | GCBS Library | Management Theory and Practice | 04/07/2020 | 3 | 658.8 KOT | A018098 | 10/02/2023 | 09/14/2023 | 04/07/2020 | Essential Text | 0.00 | |||||
| GCBS Library | GCBS Library | Management Theory and Practice | 04/07/2020 | 4 | 658.8 KOT | A018099 | 09/22/2025 | 08/11/2025 | 04/07/2020 | Essential Text | 0.00 | |||||
| GCBS Library | GCBS Library | Management Theory and Practice | 04/07/2020 | 6 | 658.8 KOT | A018100 | 04/17/2024 | 04/05/2024 | 04/07/2020 | Essential Text | 0.00 | |||||
| GCBS Library | GCBS Library | Management Theory and Practice | 04/07/2020 | 5 | 658.8 KOT | A018101 | 10/09/2023 | 09/21/2023 | 04/07/2020 | Essential Text | ||||||
| GCBS Library | GCBS Library | Management Theory and Practice | 05/18/2020 | 658.8 KOT | A018102 | 05/18/2020 | 05/18/2020 | Essential Text |