GCBS Library

Marketing management. (Record no. 402)

000 -LEADER
fixed length control field 00661nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200406053455.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200406b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120327993
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Marketing management.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 729 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date due Date last checked out
          GCBS Library GCBS Library Principles of marketing 04/06/2020   658.8 KOT A06465 04/06/2020 04/06/2020 Books    
          GCBS Library GCBS Library Principles of marketing 04/06/2020 1 658.8 KOT A07290 05/13/2024 04/06/2020 Books 05/13/2024 05/13/2024
          GCBS Library GCBS Library Principles of marketing 04/06/2020   658.8 KOT A015287 04/06/2020 04/06/2020 Books    
          GCBS Library GCBS Library Principles of marketing 04/06/2020   658.8 KOT A06464 04/06/2020 04/06/2020 Books    
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