Lusch, Robert F.
Retail marketing /
- 2nd ed.
- Cincinnati, Ohio : College Division, South-Western Pub. Co., c1993.
- xiv, 864 p. : ill. ; 24 cm.
Rev. ed. of: Retail management. 1990.
Includes bibliographical references and index.
0538826975
Retail trade
Marketing.
658.8 LUS