Velayudhan, Sanal Kumar.
Rural marketing : targeting the non-urban consumer. - 2nd ed. - New Delhi : Response Books, 2007. - 249 p. : ill. ; 22 cm.
Includes bibliographical references.
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
9780761935889 0761935886 (hard back)
Marketing
India--Rural conditions.
658.8VEL
Rural marketing : targeting the non-urban consumer. - 2nd ed. - New Delhi : Response Books, 2007. - 249 p. : ill. ; 22 cm.
Includes bibliographical references.
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
9780761935889 0761935886 (hard back)
Marketing
India--Rural conditions.
658.8VEL